Makro Boosts Customer Satisfaction with Oracle and RetaiL Consult
Leading Brazilian grocer and wholesaler, Makro, has gone through a digital and business transformation with Oracle Retail to address essential changes in the cash-and-carry market. As part of SVH Group, Makro is a grocery wholesaler with 170 stores and over 17,000 employees across Latin America. Recently, the company moved from being solely a high volume and bulk package goods B2B provider to expanding into a direct-to-consumer business. With Oracle Retail, Makro will be able to smoothly adjust to this transition by being able to better control inventory, standardize operations as well as improve in-store experience in five countries.
“We chose Oracle Retail as our technology partner to grow our business and to develop more sophisticated strategies to provide a better experience for our customers,” said Marcelo Abrantes Pinheiro, chief executive officer, Makro Food Services. “Inventory is a critical component of customer satisfaction. If your information is sharp and accurate, you can provide merchandise for the customer at every interaction in-store. As an example, after we deployed Oracle Retail Forecasting, we were able to improve our customer service rating to 96.5% while reducing inventory stock by 4.5 days.”
To support this business transformation, Makro chose Oracle Retail Merchandising System, Oracle Retail Merchandise Financial Planning and Oracle Retail Demand Forecasting. The project started with Oracle Retail Merchandising System, which serves as the foundation for this modern retail platform and delivered a template with approximately 1,400 processes for a multi-country and multi-currency business.
Oracle Retail Consulting (ORC) played a critical role as the design authority to ensure alignment with the best practices embedded in Oracle Retail solutions. Retail Consult, a Gold level member of Oracle PartnerNetwork (OPN), offered in-depth knowledge of the local retail markets, language skills and solution expertise across Brazil, Argentina, Peru, Colombia, and Venezuela.
“A single view of orders, customers and inventory is the foundation upon which all other items get executed. Makro is focused on establishing those building blocks and ensure that the foundation is architected properly,” said Mike Webster, senior vice president and general manager, Oracle Retail. “Already, Makro is seeing exceptional results from this complete transformational project aimed at delivering a better customer experience both online and in its physical stores."
Retail Consult is committed to ensuring the security and protection of your personal data, for this reason, it has prepared this Privacy Notice, to make known the terms by which it collects and processes personal data, under Regulation (EU) 2016/769 of the European Parliament and of the Council, of 27 April 2016 – hereinafter GDPR – and other personal data protection legislation.
The processing of personal data described in this Notice concerns the personal data of our website users. In this sense, we will explain how your data is processed, how we protect it, and how you can exercise your rights.
Who is responsible for processing your personal data? Retail Consult is the entity responsible for processing the data, under the terms of the GDPR and can be contacted via email@example.com or by visiting one of our facilities.
What personal data do we collect? Retail Consult collects and processes, directly or indirectly, through partners, suppliers, service providers, or other sources of information, the personal data necessary for the provision of its services, to guarantee access to its platforms, and to comply with legal obligations, pre-contractual steps and for the satisfaction of its legitimate interests. Retail Consult may collect the following categories of personal data:
i. Candidate Data – Name, Email, Curriculum Vitae – when applying for one of our available job openings/spontaneous application; ii. Client/user data – Email – when subscribing to our newsletter; iii. Client/user data – Name, Email, Message – when you send us a contact message; iv. Client – Name, Email, Company – When answer our satisfaction survey and questionnaire;
What are the purposes that precede the collection of your personal data and what is the basis for its treatment? Retail Consult uses your personal data for the management and execution of a contractual relationship, for the handling of complaints and suggestions, for pre-contractual steps, for the treatment of applications submitted on our website, for the fulfillment of legal obligations, as well as, for the satisfaction of its legitimate interests.
If you so wish, you may make your personal data available, through the provision of your consent, for other purposes, such as: subscribing to our Newsletter.
In this sequence, we process your personal data for the following purposes:
i. Pre-Contractual Due Diligence for the Management of Spontaneous Applications and Job Vacancies – for the recruitment of job vacancies available on our website, as well as the management of spontaneous applications;
ii. Consent to Send Our Newsletter - to inform you of news and offers that may be of interest to you;
iii. Retail Consult's legitimate interest to submit a form to receive contacts – to be able to answer all your doubts or queries related to our services;
iv. Retail Consult's legitimate interest to establish a presence on social networks – to inform you about news and offers that may be of interest to you;
v. Retail Consult’s legitimate interest to survey satisfaction levels through Surveys and Questionnaires with clients - to gather metrics, evaluation and opinions regarding services provided by Retail Consult;
How long do we keep your personal data? The personal data collected and processed are stored in specific databases for this purpose and will be kept, given their purpose, in compliance with the applicable legal deadlines.
In cases where a legal term does not apply with regard to the conservation and storage of personal data, such data will only be stored and kept for the appropriate period and to the extent necessary, taking into account the purposes for which they were collected, unless, in at any time, the holder of the personal data, within the legal limits, exercise their rights of opposition or erasure, or withdraw their consent.
What are the rights of the holders of personal data? Pursuant to applicable law, you may exercise the following rights:
Right of Access: obtain confirmation that your personal data are being processed or not and if so, access them.
Right of Rectification: obtain the rectification of inaccurate personal data concerning you and request that your incomplete personal data be completed;
Right to erasure: obtain the erasure of your personal data, except in cases where there are grounds that validate its conservation;
Right to Limitation of Treatment: obtain the limitation of the processing of your personal data when they concern certain categories of data or purposes of treatment;
Right of Portability: to receive the personal data you have provided to us, in a structured format for current use and automatic reading, as well as to request the transmission of your personal data to another person responsible for the treatment;
Right of Opposition: to object, at any time, to certain processing of your personal data, for example, in the case of the processing of personal data for the purposes of direct marketing;
Right of Non-Subject to Automated Individual Decisions, including Profiling: not to be subject to any decision taken exclusively on the basis of automated processing, including profiling, that has effects in your legal sphere or that significantly affects you in a way similar.
Right to withdraw consent: The withdrawal of consent does not, however, invalidate the treatment carried out up to the date of withdrawal.
The holder of personal data also has the right to file a complaint with the National Data Protection Commission - CNPD -, or other competent supervisory authority, as well as to resort to any other judicial remedy, if he considers that his Personal data are not subject to lawful processing by Retail Consult, under the terms of current legislation and this notice.
What security measures are in place? Retail Consult is committed to putting into practice the appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, accidental loss, alteration, dissemination, or unauthorized access. An adequate level of security is considered to be applied in relation to the risks that the processing presents, given the nature of the data to be protected.
In fact, Retail Consult carries out all its activity using systems that aim to ensure the security of your personal data, through the creation of procedures and implementation of technical measures, which prevent unauthorized access, accidental loss, and/or the destruction of your personal data, committing to respect and compliance with the legislation on the protection of personal data.
With whom do we share your personal data? Retail Consult may share your personal data with third parties, which will have access to them. Such third parties include public authorities, partners, suppliers, and service providers, among others.
Within the scope of its activity, Retail Consult may use subcontractors, who will access and process your personal data in accordance with Retail Consult's instructions. Retail Consult guarantees that such subcontractors offer sufficient guarantees for the execution of appropriate technical and organizational measures, so that the treatment meets the requirements of the GDPR and other applicable legislation, as well as ensuring the defense of the rights of the holders of personal data.
Thus, Retail Consult may also share your personal data when such sharing is necessary or appropriate in the light of applicable legislation, to comply with legal obligations to which it is bound, to respond to requests from public authorities, to protect the rights and owned by Retail Consult, or when you have given us your prior consent.
Under what circumstances do we transfer your personal data to third countries? The activity carried out by Retail Consult may involve the transfer of your personal data to third countries - located outside the European Union or that do not belong to the European Economic Area. In such situations, all necessary and appropriate measures will be taken to ensure the protection of your personal data. One of these situations occurs within the scope of Retail Consult's presence on social networks.
For more information, consult the Privacy Notice for Social Networks.
How do we use “Cookies”? To learn more about cookies and how Retail Consult uses them on its website, see our Cookie Notice.
Changes to the Privacy Notice Retail Consult reserves the right, at any time, to make adjustments or changes to this Privacy Notice, these changes being duly updated and publicized on the various platforms of the organization.
Contact Us If you have any questions about how Retail Consult collects and processes your personal data, you can contact us at firstname.lastname@example.org.
“Stones on the way? I keep them all, one day I will build a castle."
The outbreak of COVID-19 has created a time of both personal and economic uncertainty. On March 9, 2020, Retail Consult implemented a work-from-home, remote workforce model to protect our employees, clients and partners. Most of our clients and partners are also working from home. Working collaboratively we have been able to safely and productively continue our business activities and we will continuity and innovation to navigate this time of crisis together!