Contorion Gears Up for Success with Operational Model Transformation

​Selects Retail Consult to Implement Oracle Retail Solutions for Streamlined Growth

Contorion, a leading digital specialty retailer for professional tools and workshop supplies, has partnered with Retail Consult to implement Oracle Retail Cloud solutions, laying the foundation for its ambitious growth and expansion plans. Contorion, known for its innovative business model that combines the convenience of online shopping with the expertise of traditional retailers, serves a diverse customer base across Germany, Austria, France, Netherlands, and Italy.

Contorion offers an extensive range of over 500,000 products from more than 200 renowned brands, catering primarily to professionals in small and medium-sized businesses. The company operates through a robust online platform, offering a seamless procurement process to its customers. As Contorion scales its operations, it identified the need for a more integrated and efficient system to consolidate its various departmental functions and streamline its processes.

Retail Consult, a specialized technology solutions provider for the retail sector, was chosen to address these needs due to its track record of successful Oracle Retail implementations. Retail Consult’s deep expertise in retail transformation projects and its commitment to delivering business implementations quickly made it the ideal partner for this project. Contorion faced challenges with its existing siloed operations , with each department utilizing separate systems, leading to difficulties in managing information cohesively. 

Retail Consult implemented Oracle Retail Merchandising Foundation Cloud Service (RMFCS) to manage, control, and perform day-to-day retail merchandising activities, alongside Oracle Fusion Cloud Enterprise Resource Planning (ERP) to support financial business processes. The project aimed to centralize Contorion’s operations within a single, integrated platform, providing a consolidated source for all departments, eliminating discrepancies, and improving overall data accuracy. With Oracle Retail Merchandising System, Oracle Cloud ERP, Contorion has the foundation to improve efficiency across its operations. ”With 90% of the business requirements already fulfilled by the standard features, we chose Oracle’s modern retail platform to streamline our processes and add efficiency through industry best practices to our business model. Retail Consult has a proven track record of successful Oracle Retail implementations, and we were confident that their business expertise and agility would help us achieve our goals,” said Malte Schiebelmann, Senior VP of Product & Technology at Contorion.

The implementation of Oracle was a significant project involving several departments and teams at Contorion for the last months. “Now that we are in the last stages of the implementation process, we hope to optimize our processes and, above all, have much better data and more correct numbers that result in our business processes running twice as reliably as before”, added Malte Schiebelmann. “Implementing an integrated system that enhances operational efficiency and supports Contorion's strategic growth was a key accomplishment, demonstrating the impact of innovative and reliable technology in overcoming complex business transformations”, stated Klaus Sentker, Chairman at Retail Consult. “With the support of Retail Consult and Oracle Retail Cloud solutions, Contorion is well-positioned to continue its growth trajectory and fulfill its mission to simplify procurement, combining the best of online trading with the expertise of stationary specialist retailers.” 

“Offering a wide range of products and buying in bulk to give customers more affordable prices takes an extraordinary amount of back-end management to ensure inventory is in the right places, in the right quantities to protect margins while serving the need of buyers,” said Alex Alt, Executive Vice President and General Manager of Oracle Retail and Hospitality. “With Oracle Merchandising, Contorion will have the proven AI-driven platform to help meet these objectives with the flexibility to grow with the needs of its business.”

About Retail Consult
Retail Consult is a group of professionals specializing in technology solutions for retail, offering clients a global perspective and experience with operations in Europe, Asia, North, South, and Central America. Retail Consult provides solutions strategy, implementation, deployment, training, and support services. They serve clients across a range of retail segments including fashion, grocery, pharmacy, do-it-yourself, telecommunications, and electronics. In size, their clients range from regional, privately held companies to global retailers deploying multiple brands. Retail Consult is unique because they have an extremely high success rate for implementing Oracle Retail Solutions. Their values and mission drive them to be a strategic partner to all clients.

About Contorion:
Contorion is a pioneering force in the German retail landscape, committed to delivering unparalleled value and service to its customers. Contorion is an innovative and fast-growing online shop for professional industrial and trade supplies. Thanks to an intelligent and technology-driven business model, Contorion is aiming to offer a wide range of products with high-quality of service at fair prices.
 
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